This series of broadcast channel package is designed for Disney Network Group Asia to celebrate 2023 Lunar New Year. Based on the visual of the opening title created by Rick 3D, my job is to develop the looking of the package, including insert, menu, lower third, and so on.
Since 2023 is the Year of the Rabbit in the Chinese zodiac, the design concept is to apply the rabbit character in "Alice's Adventures in Wonderland" into the Year of the Rabbit. As you can see in the package design, the circle tunnel and the curved path are two main elements symbolizing the plot that the rabbit passes through a rabbit hole and arrives in the wonderland.
CREDITS
Client：香港商迪士尼傳媒有限公司台灣分公司 Disney Networks Group Asia Pacific Limited, Taiwan Branch (H.K.)
Creative：Rick3D Design Studio
Director：龔爰 Kung Yuan
PM：林國寶
key visual design：龔爰 Kung Yuan
package design：Jim Hsu
3D Motion Design：龔爰 Kung Yuan
Compositing：龔爰 Kung Yuan
Creative：Rick3D Design Studio
Director：龔爰 Kung Yuan
PM：林國寶
key visual design：龔爰 Kung Yuan
package design：Jim Hsu
3D Motion Design：龔爰 Kung Yuan
Compositing：龔爰 Kung Yuan